Our Founding
Adam Resnick
Adam Resnick, the Founder and President of MenuMetric, grew up in a family-owned powersports dealership. He continued his professional career in the automotive industry throughout adulthood. His experience in the F&I Department combined with a passion for constant improvement gave him the desire to change the F&I Industry for the better, which resulted in the creation of MenuMetric.
We aren't just a software company.
We are a dedicated team that focuses on maximizing technological advances while keeping a strong emphasis on the power of human connection. Our users come first, and we are empathetic to the high-pressure industry. MenuMetric strives to solve problems quickly and efficiently, and continuously seek to be innovative with our process and products.
MenuMetric is here to give you the best tools and services for your F&I sales process. Our platform is your key to mastering efficient selection, personalized presentations, and sales tracking. Let’s improve and define the industry together!
Meet The Team
Adam
Adam

Founder & President

Adam

Founder & President

Adam grew up in a family-owned powersports dealership. After graduating college, he began selling cars and found immediate success becoming the top salesperson. He was soon promoted to Finance Manager where he also excelled. This is where the idea for MenuMetric was born. Adam made his vision a reality, becoming a self-taught Software Developer in the process. Today, Adam continues to utilize his experience and passion to push into the future.

Phil
Phil

Director Of Operations

Phil

Team Member Since 2015

Phil has an extensive background in the Automotive Industry and high level of knowledge about the ins and outs of dealership life. Along with his outstanding people skills he has given our customers a reliable, patient, and trusted source for training and problem solving. His unique ability to relate to others leaves a positive impact on our customers every day.

Chris
Chris

Director Of Technology

Chris

Team Member Since 2014

Chris's background in computer programming and his education in Information Systems has helped drive MenuMetric forward as a leader in electronic F&I software. Always a team player, his efficient approach helps solve our daily programming needs while keeping our software continuously competitive in the industry.

Annie
Annie

Director Of Support

Annie

Team Member Since 2017

With a strong background in customer service management and a passion for people, Annie and her team are the go-to people for all your support needs. We are excited to have her helping us grow and shape the business with her communication skills and a fresh perspective.

Tina
Tina

Director Of Development

Tina

Team Member Since 2019

Tina brings over 20 years of customer relations/management experience, along with a strong mind for organization and ingenuity. She effectively drives project management while keeping the seams together between the support team and the developers. This active mother of two teenagers has made a huge impact on the progression of MenuMetric into what it is today!

Anikan
Anikan

Sales Support Specialist

Anikan

Team Member Since 2022

Anikan is an experienced car sales consultant with an extensive background in customer service. He is currently pursuing his Bachelor's degree in Business Management at UW-Stout. Outside of MenuMetric and school, he is currently an active member of the Wisconsin Army National Guard as a Military Police Officer. Anikan enjoys hockey, traveling, hiking, and the outdoors.

Jeanie
Jeanie

Support Specialist

Jeanie

Team Member Since 2021

As a career-focused mother of two amazing boys, Jeanie can juggle any task that comes her way! With extensive experience in childhood education, she brings a new skill set to our people-driven team at MenuMetric.

Hannah
Hannah

Support Specialist

Hannah

Team Member Since 2021

Hannah is here to assist and give you the best experience possible. She grew up on a farm in Wisconsin, where she learned the value of hard work. Hannah also has over 4 years of professional face painting to give her an appreciation for customer experience.

Connor
Connor

Support Specialist

Connor

Team Member Since 2022

Connor brings forward several years of customer service and administrative car dealership experience. He is currently going to school at CVTC for Software Development. Whenever Connor has some free time he enjoys hiking with his dog, making art, or playing video games.

Christopher
Christopher

Operations Support Specialist

Christopher

Team Member Since 2022

Christopher brings over 25 years of team development and process leadership. Working most recently in the financial sector, he has been helping local communities and businesses grow their footprint. A strong believer in team, Christopher is dedicated to building amazing relationships with his internal and external customers. Outside of work, you will find him biking, hiking, camping, boating, or jeeping - anything outside!

Amanda
Amanda

Developer

Amanda

Team Member Since 2018

With a passion for technology and art, Amanda is here to put her creative touch on our system by bringing a more modern, visually appealing, and user-friendly experience to our customers. With graphic design training and a Mobile Development degree, she has provided us with the best-looking menu software out there! Outside of programming, she loves to watch over the critters on her hobby farm and work on paper crafts.

Dakota
Dakota

Developer

Dakota

Team Member Since 2019

Dakota provides a variety of development skills to MenuMetric. As a Full Stack Web Developer, he loves thinking long term and keeping up with all of the latest tech. Dakota has been slapping keyboards for as long as he can remember and doing it professionally for years.

Mike
Mike

Developer

Mike

Team Member Since 2020

Mike brings a long history of software development with him, starting in kindergarten and later earning a degree in Computer Science /Mathematics. After more than a decade working in Silicon Valley and up and down the west coast, he's back in Wisconsin and here to help!

Shunfeng
Shunfeng

Developer

Shunfeng

Team Member Since 2022

Shunfeng is from China and has been living in Eau Claire since 2015. He has a bachelor's degree in Fine Arts and has been a commercial interior designer for 7 years. He started programming by working on some small projects and got addicted to coding. He started pursuing a computer science degree in 2021, and plans to keep learning new techniques to keep his coding skill sharp. He likes to go camping and do woodwork projects in his free time.

Laura
Laura

Developer

Laura

Team Member Since 2022

Laura graduated with an art degree and spent years working in logistics and customer service. Wanting a career change, she found Software Development and hasn't looked back. Away from the screen, she enjoys making pottery, working in her garden and taking her dog on hikes.

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“There's nothing in the world that breeds success like success.”

Bob Ross